The Challenge

In today’s market, customers have endless choices. They can easily switch from one service or product to another. This constant change is a challenge for every business. We invite you to explore this challenge by choosing one of two tracks. Each track offers a unique way to tackle the problem of customer loss, also known as churn. Join a team of 4 to 5 members and let your ideas make a real impact. You can choose your own teammates or get matched based on your interests.

Data Track

Your mission is to uncover the hidden business opportunities behind customer loss. Imagine a situation where understanding why customers leave could lead to better products and improved services. You will dive into real-world information about customer behaviors and feedback to see beyond the numbers. Your goal is not just to predict who might leave, but to tell a story about what drives their decisions.

Using a machine learning and AI approach, you will design an algorithm that brings clarity to the mystery of churn. As you work through the challenge, your insights will help businesses keep their customers happy and loyal.

Entrepreneur Track

Find a sector where customers often change their minds and switch services. Your challenge is to design a product or service—from a mobile app to a web platform—that uses creative ideas to attract and keep users.

Think about how you can use elements of fun and engagement to make your solution unique. Your product should not only capture attention but also offer real ways to measure and improve user satisfaction.

Final Deliverables

Final Deliverables: At the end of the event, each team will present:

• A minimum viable product (MVP) or prototype.

• A pitch deck that outlines your business insights and the approach you took to address churn.

• A clear presentation of your process, findings, and recommendations.

If you love solving problems with data, exploring business challenges, or diving into new tech ideas, we want you on our team. Show what you're made of and make a real impact.